A more contemporary expression of an established professional business.
Case study 07.0Crabtree, Auslander & Tackenberg
CAT needed a brand that could balance two important things: the credibility and expertise expected within its industry, and a more contemporary, confident way of presenting itself.
The opportunity was not simply to make the business look different, but to think about how its positioning, messaging and visual identity could work together more effectively.
Our approach focused on creating a clear, considered brand system that reflected the organisation's expertise while giving it a more distinctive presence.
- Client
- Crabtree, Auslander & Tackenberg
- Live
- crabtreelaw.com ↗
From the core identity through to its communications and digital applications, the work was about creating consistency and making the brand feel relevant to the audiences it wanted to reach.
Digital direction that carries the same quiet confidence online.
Respecting the credibility of an established business while creating the foundations for a more contemporary and confident future.
- 01Brand positioning
- 02Brand messaging
- 03Creative direction
- 04Visual identity
- 05Typography and colour
- 06Brand applications
- 07Digital direction
- 08Marketing and communications assets
